Sex sells?

That sex sells is not exactly a stunning revelation, but this ad still managed to surprise me:

I cannot, for the life of me, figure out how there is any connection between the image and the text. It looks like the whole calculus went no further than "Put some blondes in bikinis in the ad." Maybe it'll work, too. Maybe this company will get more subscribers from this ad, just because of the women. But don't ads usually make at least a token attempt to connect their product to the skin - maybe showing some underwear model using the company's product, or at least looking at it? If for no other reason, than to give the reader a pretense for his/her lingering eyeballs...

When you don't even try, it's just embarassing. "Hey, we've got phone service. Oh, and here you go. We know you like this sort of thing too." The reductio ad absurdum of the whole thing is just kind of insulting....